Communications Management

Communication Types Overview

Tribe CRM supports several types of communications:

• Posts

  Blog-style content for news, updates, and announcements
• Events

  Time-based activities with RSVP and calendar integration
• Emails

  Direct communication sent to member inboxes
• Pages

  Static content like policies, about pages, and guides
• Competitions

  Interactive contests with scoring and leaderboards

Accessing Communications

Navigate to Communications in your dashboard to:

• View all existing communications
• Create new content
• Manage scheduled items
• View the content calendar

Creating Posts

Posts are perfect for sharing news, updates, and community announcements.

Step-by-Step Process

• Click "New Communication" → "Post"
• Enter a compelling title
• Write your content using the rich text editor
• Add images, links, and formatting as needed
• Select which sites should display this post
• Choose to publish immediately or schedule for later

Post Best Practices

• Use clear, descriptive titles
• Include relevant images to increase engagement
• Keep posts concise but informative
• Use consistent formatting and tone
• Include calls-to-action when appropriate

Managing Events

Events help organize community activities and track attendance.

Creating Events

• Click "New Communication" → "Event"
• Set event title and description
• Configure date, time, and timezone
• Add location information (virtual or physical)
• Set capacity limits if needed
• Enable RSVP tracking

Event Management Features

• Track RSVPs and attendance
• Send reminders to attendees
• Update event details
• Cancel or reschedule events
• Export attendee lists

Email Campaigns

Send targeted emails to your community members.

Email Creation Process

• Click "New Communication" → "Email"
• Choose an email template or start from scratch
• Write compelling subject line
• Create email content with rich formatting
• Select recipient groups or individuals
• Preview and test the email
• Schedule or send immediately

Email Best Practices

• Write clear, action-oriented subject lines
• Keep content scannable with headers and bullets
• Include a clear call-to-action
• Test emails before sending
• Monitor delivery rates and engagement

Content Calendar

The content calendar provides a visual overview of all your communications.

• View all scheduled content at a glance
• Drag and drop to reschedule items
• Filter by content type or site
• Identify content gaps and opportunities
• Plan campaigns and content series

Rich Text Editor Features

The built-in editor supports advanced formatting:

• Bold, italic, and underline text
• Headers and subheadings
• Bulleted and numbered lists
• Links to external websites
• Image insertion and alignment
• Tables and horizontal rules
• Code blocks and quotes

Scheduling & Publishing

Control when your content goes live:

Publishing Options

• Publish Now: Content goes live immediately
• Schedule: Set specific date and time for publication
• Save Draft: Keep content private until ready

Timezone Considerations

• All times are based on your account timezone
• Consider your audience's location when scheduling
• Use consistent timing for regular content

Managing Published Content

After publishing, you can:

• Edit content (updates appear immediately)
• Unpublish content to make it private
• View engagement metrics
• Duplicate content for similar posts
• Archive old content

Content Strategy Tips

• Plan Ahead: Use the calendar to plan content weeks in advance
• Mix Content Types: Vary between posts, events, and emails
• Consistent Voice: Maintain your community's tone across all content
• Engage Regularly: Post consistently to keep members active
• Monitor Performance: Track which content resonates most

Troubleshooting

Common Issues

• Email Not Sending: Check recipient groups and email settings
• Images Not Loading: Verify image URLs and file sizes
• Formatting Issues: Use preview mode to check appearance
• Scheduled Content Missing: Verify timezone and publication settings